NBA legend LeBron James’s eldest son Bronny James has an estimated net worth of $5-10 million as of September 2026. The range is that wide because the published estimates measure different things, and this page shows the arithmetic behind both ends of it. He was drafted 55th overall by the Los Angeles Lakers in 2024 and has since completed two NBA seasons, earning $3,112,530 in league salary across them.

His first NBA start came on April 13, 2025, in a 109-81 loss to the Portland Trail Blazers, and he finished that night with 4 points on 2-of-10 shooting, 6 assists, 4 steals and 3 turnovers. Two seasons on, the picture is steadier: he played 42 games in 2025-26, averaging 2.9 points, 1.2 assists and 0.5 rebounds while developing as a perimeter defender, and in June 2026 the Lakers guaranteed his $2,296,271 salary for the 2026-27 season rather than let it lapse. That guarantee is the most concrete thing to happen to his earnings since draft night.

Bronny James Bio

Field	Details
First Name	LeBron
Last Name	James
Full Name	LeBron Raymone “Bronny” James Jr.
Date of Birth	October 6, 2004
Age	21 (turns 22 on October 6, 2026)
Birth Place	Akron, Ohio, USA
Residence	Los Angeles, California, USA
Country	United States
Profession	Professional Basketball Player
Education	Sierra Canyon High School (Chatsworth, CA); University of Southern California (USC)
Father	LeBron James Sr.
Mother	Savannah Brinson James
Nationality	American
Siblings	Bryce Maximus James, Zhuri Nova James
Brother	Bryce Maximus James
Religion	Christian
Spouse	None
Horoscope	Libra
Weight	Approximately 210 lbs (95 kg)
Height	6 feet 2 inches (188 cm)
Net Worth	Estimated $5-10 million (as of September 2026)
Category	Sports
Current Team	Los Angeles Lakers (NBA); South Bay Lakers (G League affiliate)
Position	Guard (Shooting Guard/Combo Guard)
Jersey Number	9 (Lakers); previously wore 0 and 23 in high school
Years Active	2024–present (professional career)
Draft	2024 NBA Draft, 2nd Round, 55th overall pick
Drafted By	Los Angeles Lakers
Previous Teams	None (professional); USC Trojans (college)
Awards	2023 McDonald’s All-American, 2023 Nike Hoop Summit Selection
Instagram	8M followers (@bronny)

Bronny James Career Trajectory

Bronny James played one season at USC before entering the NBA. After recovering from cardiac arrest in 2023, he averaged 4.8 points and 2.8 rebounds per game, starting just 6 of 25 appearances. Despite modest stats, the Lakers drafted him in 2024, valuing his potential and work ethic. Second-round money looks nothing like the first-round rookie scale, let alone the extensions that follow it for players such as Jalen Williams, and that gap is the starting point for any honest reading of his finances.

Bronny James will be making his first career NBA start vs. Portland. pic.twitter.com/K6NtLcYs6v

— SportsCenter (@SportsCenter) April 13, 2025

He made his NBA debut on October 22, 2024. His first career start came in the Lakers’ final regular-season game against Portland, where he scored four points. While seeing limited NBA action as a rookie, he showed flashes of potential in the G League with the South Bay Lakers. In December 2024, he dropped 30 points in a G League game, then topped it with 39 points in March 2025. He also posted a 17-point NBA game against Milwaukee in March 2025, his best scoring night of the rookie season. Despite ups and downs, Bronny continues developing his game at both levels.

Los Angeles Lakers Rookie Contract

Bronny James signed a four-year contract with the Lakers worth $7,895,796 in total, of which about $4.37 million was guaranteed at signing—an unusual deal for the 55th overall pick. Most second-rounders must earn their roster spot through Summer League and training camp, often settling for shorter, non-guaranteed contracts. The Lakers’ commitment shows their belief in his potential, though it also raises questions about whether his draft position and contract reflect his skills or his famous last name. While he has defensive upside, his NBA readiness remains a work in progress compared to typical late second-round prospects. The year-by-year numbers are modest by NBA standards: $1,157,153 in 2024-25, $1,955,377 in 2025-26 and $2,296,271 for 2026-27, which the Lakers guaranteed in June 2026 and which lifts his total guaranteed money to $5,408,801. The fourth year, worth $2,486,995 in 2027-28, is a team option, and he would reach restricted free agency after it at 23. What makes the deal unusual is not its size, which is small next to any first-round rookie scale, but that a 55th pick got guaranteed years at all.

Endorsement Deals

Even before his NBA debut, Bronny had already built a multimillion-dollar brand through endorsement deals. His NIL (name, image, likeness) value was estimated at $5.9 million in 2024, on the strength of partnerships with Nike and Beats by Dre. That number is a valuation, not disclosed earnings: it is an estimate of what his name and likeness were worth over a year, and no figure for what he was actually paid has ever been made public. Treat any net worth built by simply adding $5.9 million to his salary as guesswork. He has also carried deals with Sprite, trading card company Panini, PSD underwear and, more recently, a Google campaign. These sponsorships, combined with his Lakers contract, have secured his financial success regardless of how his basketball career develops.

Bronny James earns real money from social media and sponsorships. He had over 8 million followers on Instagram—a number that has more than doubled since being drafted. His endorsement portfolio includes solo deals with Nike and Beats, plus high-profile campaigns with LeBron for brands like Taco Bell. These partnerships are why Celebrity Net Worth put him at $5 million before he had played a single NBA game, and that page has not been revised since.

What is Bronny James Net Worth in 2026?

Bronny James’ net worth is best given as a range, $5-10 million as of September 2026, and the reason for the range matters more than either end of it. Celebrity Net Worth still shows $5 million, a figure it set before he was drafted and has not revised since. The $10 million figure repeated across aggregator sites is usually credited to Forbes, but we could not find it published by Forbes itself, so it should be treated as unsourced rather than authoritative.

Here is what can actually be verified. His NBA salary across two seasons is $3,112,530 gross. California’s top marginal rate on top of the federal top bracket, plus away-game jock taxes and a standard agent commission, takes close to half of that, so something near $1.6 million has survived as cash. Everything above that comes from endorsements, and no brand has disclosed what it pays him. That is why the honest answer is a range rather than a single figure: the low end counts only what can be traced, and the high end assumes his Nike, Beats, PSD and Panini deals have paid at something like the annual rate his NIL was valued at. The same problem shows up with every young player whose profile outruns his contract, from Cooper Flagg to college recruits such as AJ Dybantsa, where valuations get quoted as though they were earnings.

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Personal Life

Bronny James is the oldest son of NBA legend LeBron James and Savannah James. His parents married in 2013. He has two younger siblings: Bryce, born in 2007, and Zhuri, born in 2014. Bryce plays basketball and joined the University of Arizona in 2025. Zhuri is into fashion. NBA star Chris Paul is Bronny’s godfather, showing the family’s strong basketball connections.

Who Is Bronny James Girlfriend?

Bronny James is dating Parker Whitfield, who studies at Spelman College in Atlanta. She’s the daughter of actors Dondré T. Whitfield and Salli Richardson-Whitfield. The couple started dating by summer 2024 and were first seen together at the 2024 Paris Olympics. Both attended Sierra Canyon School in LA. Though private, they’ve made occasional public appearances, including celebrating National Boyfriend Day and Valentine’s Day in 2025, and they have continued to appear together at James family events since.

Nepotism vs. Business Acumen

When the Lakers drafted Bronny James, some people called it nepotism. They pointed to his stats at USC, where he averaged just 4.8 points per game, and said he got the opportunity because his dad is LeBron James. But former ESPN insider Adrian Wojnarowski pushed back. He said nepotism is nothing new in the NBA. Owners, coaches, and front office staff often hire family. He didn’t think it was fair to single out Bronny just because his dad plays for the same team.

Conclusion

Bronny James’ money story ties closely to his dad, LeBron James, who’s worth roughly $1.4 billion on Forbes’s 2026 estimate, though Celebrity Net Worth puts him far lower at about $850 million because the two treat his illiquid business equity differently. In 2022, LeBron became the first active NBA player to become a billionaire. Bronny has gained a lot from his dad’s name and network, but he’s also making his own path.

Bronny James’ net worth in 2026 comes from his NBA rookie deal, NIL and endorsement income, and the compounding commercial value of his name. His last name adds a lot of value, thanks to his dad’s fame. While people still argue about how he got to the NBA, there’s no question his finances are strong. He’s set up well for whatever comes next—on or off the court.

Updated 5 September 2026. Contract total, year-by-year salaries and the June 2026 guarantee verified against Spotrac and SalarySwish; the 2025-26 appearances and averages against Lakers reporting; the net worth estimates checked directly at Celebrity Net Worth. The figure previously published here as a Forbes estimate of $10 million was replaced with a range, because no Forbes publication of that number could be located.